Welcome to Cairns Queensland

Happiness, heart-warming sun and images of a carefree beach getaway, these are perfect components for the break of a lifetime when you and your family visit Cairns and the Far North’s Queensland.

Blessed with an ideal climate most of the year, bragging temperatures in summer (October-April) of 29-33 degrees C, and winter months (April-October) 25-29 degrees C, Cairns boasts some of the planet’s most exotic natural attractions, the reef, the rainforest and the Australian outback, and they are all here awaiting your visit.

The very friendly locals of Tropical North Queensland will display the kind of friendly and efficient service that has become the standard to aspire to for other tourism spots. Adventure tourism, night life, good eating and shopping multiply the charm and sexiness of this unique place.

If you have been here recently, welcome home. If you are here for your first adventure, bask in our tourist offerings and make the most of your getaway. Queensland’s premier regional city, Cairns is the world’s front door to Tropical North Queensland. It is an exciting cosmopolitan city with warm, sunny tropical days offset by cooling onshore vespers.

Indulge in a stroll along the interesting Esplanade or satisfy your lust for food in one of the city’s many multi-cultural, diverse and award-winning places to eat. Cairns grants access to the World Heritage listed Great Barrier Reef and the Wet Tropics Rainforests along with the Australian Outback. Cairns, with its international and domestic airport, is the first stop for most visitors who want to see the real Australia. Relax on the sandy beaches, snorkel on the reef and experience the unique tropical rainforests that date back to when Australia was part of ancient Gondwanaland, many thousands of years ago.

Venture a swim in the modern Esplanade lagoon, then cast your eyes across the calm waters of Trinity Inlet and you will view coastal ranges and mangrove areas that have changed little since the site was discovered by Captain James Cook in 1770. The beautiful Esplanade Lagoon is the perfect place to spend a lazy day basking in the sun and dipping in the lagoon’s cool and inviting shallows.

There are many shaded spots to take refuge from the sun in the heat of the day, as well as barbeque facilities. The boardwalk has unique displays of Cairns’s local history and has many exercise facilities for those keen on getting a bit more active.

Cairns is extremely well suited to walking, or transport by cycle. Well trodden pathways and dedicated walking tracks are popular. A tour of the Cairns Botanical Gardens is not to be neglected. It boasts 38 hectares of natural tropical gardens which are kept to big city botanical garden standards, and many plants found here cannot be seen anywhere else in the world.

Positioned among the plants is a cafe and eatery, which is open every day for breakfast and lunch. Access to the gardens is highly recommended.

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Fundraising

Fundraising is exactly what the word implies - it’s the process by which non-profit organisations raise money, by requesting donations or selling products or services. Fundraising is a significant way that these community groups obtain the money that’s required for them to perform their operations, and pay for the facilities and programs that the group wishes to manage. Apart from needing money to merely survive, often these fundraising groups also fundraise for a particular purpose, for example a major fundraising campaign may be undertaken to raise money for a new building project, or a school may want to update its extra curricular sports equipment.

While donations often underpin the fundraising of many of these community groups, money is also often generated by the selling of fundraising products. Most fundraising groups continually search for new and interesting ways to fundraise, in order to keep their core support group (made up of parents, relatives and friends) interested and dedicated. The internet is used almost exclusively these days by fundraising groups in order to find interesting and profitable methods by which to raise much needed funds. There are literally hundreds of fundraising companies available these days offering an abundance of ideas and products that can be used for fundraising purposes.

The majority of people assume that fundraising is as simple as holding bake sales, cent auctions or some other organizational activity until enough money is raised. If you only want to raise a small amount of money these ideas may be fine, but for many groups this approach is too uncertain and too limited to be very effective. Most fundraising groups that have been around for a while need to raise money consistently in order to keep their group financially viable.

Deciding which fundraising program to run is a difficult decision, because it all depends on the particular fundraising group as to how much funds are required, and how much time has been allocated. Brainstorming at your monthly meetings is usually a good way to go about the process of deciding on new fundraising options, and the simple ideas are usually the best. It’s advisable to stick with fundraising ideas that are simple, easy to run, take up minimal time, and will gain you the most profit.

Of course planning ahead is the key to running a successful fundraiser. No matter what fundraising company or type of fundraiser the group chooses to run, the planning is paramount. Tasks should be allocated to each member, and plenty of time should be allowed for each task, so that they can be completed in a timely and efficient manner, and even if there are hold ups or other problems, the fundraiser can finish on the designated date. What time of the year to run the fundraiser is another important decision in the planning process. The fundraising group should carefully do its homework, and organise for the fundraiser to run at a time of the year when there are no other major events taking place, so that the whole focus will be on the fundraiser.

Gold Star Gifts and Stationery are fundraising specialists. They supply their novelty gifts and stationery items to schools, clubs and other community groups for fundraising purposes. They offer large discounts to fundraising groups, and free delivery. So if you’re looking for school fundraising ideas, ideas for fundraising or new fundraiser ideas, contact them via their website for more information on their fantastic fundraisers.

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Relationship Marketing Fundamentals

As a customer service concept, relationship marketing is not new. For decades, business-to-business marketers have employed account managers who have the responsibility to dedicate themselves to key clients. In the financial world, `relationship banking’, whereby high-yield customers are assigned a personal manager, has been practised for many years.

When direct marketing is embraced to establish connections or relations between the marketer and the consumer, it is too easy to suggest that all forms of direct marketing communications achieve a closer relationship, a closer bond between the two parties. Such a conclusion exaggerates what generally happens in the marketplace.

Direct marketing is all about generating a direct response from the consumer and about direct communications to the consumer. A direct response is needed to generate better understanding of the advertising message or to motivate transactions. Direct communication is simply about media reach efficiency. Relationship marketing is a concept that transcends these pragmatic direct marketing objectives.

Kotler appropriately positions the concept of relationship marketing as one which applies principally to business-to-business situations:

Smart marketers try to build up long-term, trusting, `win—win’ relationships with customers, distributors, dealers and suppliers. That is accomplished by promising and delivering high quality, good service, and fair prices to the other party over time.

It is accomplished by strengthening the economic, technical, and social ties between members of the two organizations. The two parties grow more trusting, more knowledgeable, and more interested in helping each other. Relationship marketing cuts down on transaction costs and time; in the best cases, transactions move from being negotiated each time to being routinized.

Outside of `membership’ or `continuity’ programs, there are two basic ways to approach consumers. The first is with a product and price combination considered to be `the standard’. That is, the proposition is essentially of long standing and relies on the features and benefits being competitive. The second way, normally of short-term duration, is a `special offer’. Direct marketing textbooks are full of the theory, practice and case histories relating to `the offer’.

The choice of basic propositions or selection of special offers depends on the circumstances of the individual firm and its competitive environment. The right proposition or offer can make a world of difference to response cost-effectiveness.

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Queensland’s Sunshine Coast has a Proud Sporting Heritage

sunshine-coastThe Sunshine Coast of Queensland, Australia has become well known in the Southern Hemisphere as the region of choice for the well-heeled to holiday.

It has all the ingredients that are sought by the hard working executive to relax and recharge their batteries. Stunning beaches, a consistent climate, world class restaurants, great surf and an endless supply of cold beer. However hidden beneath the surface of this holiday paradise is the fact that it is consistently producing and training world class athletes.

Pat Rafter who was ranked number 1 mens singles tennis player in the world in 1999 and won 2 US open titles at Flushing Meadow, was honing his tennis skills from an early age in Eumundi,(he went to the same primary school as Kevin Rudd, the current Australian Prime Minister).

Gary Elkerton was raised in a beachside caravan park in Mooloolaba, where he honed his surfing skills. He finished runner up on the world tour three times in the 80’s and 90’s and won the Quicksilver Masters in France in 2001. Alexandra Headland, Point Cartwright, Old Woman Island, Moffats and Double Island Point are where he learnt his trade.

Mal Meninga was raised in the Sunshine Coast hinterland, starting his A grade Rugby League career with Palmwoods then moved onto the Nambour All Whites. He went onto captain Australia as well as lead the Maroons to four straight State of Origin series wins as coach (the best coaching record in the history of Origin). He also holds the world record for shortest political career when in 2001 he resigned within 28 seconds of announcing he was running for parliament.

Ian Baker-Finch grew up in Nambour and joined the PGA tour in 1979, he gradually built a reputation as a world class golfer through the eighties finally winning the most coveted major in golf, the 1991 Open Championship.

After retiring from the professional tour he became a commentator for CBS in the States and gained worldwide press headlines when he stood by the 18th green commentating at the 2007 Barclays tournament, to be hit on the head and laid out unconscious by a stray shot from the American Rich Beem.

Other world class athletes from the Sunshine Coast include Grant Kenny who grew up in Maryborough and won canoeing bronze in the LA Olympics of 1984, Billy Slater who grew up in Nambour and has become one of the stars of the NRL as well as representing Australia and Josh Constable, born and raised in Noosa, who won the World Longboard title in 2006.

The Coast is also currently home to Evonne Cawley(winner of 6 Grand Slam singles tennis titles), who lives in Sunshine Beach, Michael O’Connor (represented Australia at Rugby Union and League) who lives in Sunshine Beach, Raelene Boyle(winner of 7 Commonwealth Games gold medals and 3 Olympic silvers in the 100m and 200m) who lives in Buderim and Lisa Curry-Kenny (winner of 7 Commonwealth games swimming gold medals), who lives in Minyama.

If you are looking for Sunshine Coast accommodation, particularly a Mooloolaba resort, you will find the best Mooloolaba apartments at Bluewater Point resort.

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Don’t Buy Steam Powered Games - A Christmas Tale of Disappointment

dissapointed-son-steam-powered-gamesHow disappointing for my 11 year old son. I bought a copy of Order of War for him for Christmas today, but when I installed it, I got the message:

“Duplicate Product Code - The product you’ve entered has already been activated by an existing Steam account and is therefore invalid. Your activation of Order of War Retail has not been completed.”

You see this game is “Steam Powered”, which means you have to have an internet connection and a Steam account to install the bloody thing. Oh, it is written on the box, in about 4 point type on the back.

I suspect the Steam Powered is a clunky and unreliable way of trying to overcome software piracy.

So now I have to go through the process of either returning the game to the retailer when next it opens in the new year, or work through the Steam help desk process to try and get it fixed.

Based on the feedback on the Internet about Steam support, I think I’ll just return the game to the retailer, get a refund and ask them what non-Steam powered games they have.

You see the Steam CD Key reactivation process is a pain. You have to register for yet another Steam account, no, you can’t use the Steam account you created when you first install the game.

The process is along the lines of:

1. Register a support account at Steam support
2. Confirm the email
3. Find the support request area
4. Realise that you have to take a digital picture of the back of the instruction book to prove that you did, in fact, buy the game.
5. Borrow a digital camera. Hey Steam Support - not everyone owns a digital camera !
6. Take the picture of the back of the instruction book
7. Upload the picture to your PC
8. Complete the support request and attach the digital picture from your PC
9. Return the digital camera from where you borrowed it
10. Wait for Steam support to get back to you with an answer. Who knows how long that will take over the Christmas period.
11. Write a blog post slamming the whole Steam system

I don’t know, we can land a remote vehicle on Mars, but we can’t some up with a simple and reliable software activation process.

Do not, I repeat, do not buy Steam powered games. Especially if you don’t want to disappoint a child on Christmas day.

Angry Dad of Disappointed Child

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Vancouver Island British Columbia

vancouber-islandVancouver Island is a large island in British Columbia, just off Canada’s Pacific coast, separated from the mainland by the Strait of Georgia. It is 460 km (286 mi) long and up to 80 km (50 mi) wide, a magnificent landscape of emerald forests, snow-capped mountains, flower-filled meadows, crystal-clear ice-cold lakes and rivers, and pristine coastline pounded by the Pacific Ocean. The island is paradise for outdoor pursuits enthusiasts, and it is one of the few places in the world where you can play golf and go skiing on the same day.

There are mountains down the centre of the island, the Vancouver Island Ranges, dividing it into the rugged and wet west coast and the drier east coast with a more rolling landscape. The highest point on the island is the Golden Hinde at 2,195 m (7,200 ft), lying within the Strathcona Provincial Park, and there are a few glaciers here, the largest of which is the Comox Glacier.

The west coast is rocky and mountainous, characterized by fjords, bays and inlets, while the interior has many rivers and lakes, of which Kennedy Lake, northeast of Ucluelet, is the largest.

At the southern tip of the island is the elegant capital, Victoria, with its historic parliament, narrow streets dotted with cafes, pubs and colourful gardens, and boats floating lazily in the sparkling harbour. There is an abundance of sights to experience here, including the world-famous Butchart Botanical Gardens, with over a million plants. The gardens are divided into themed areas, such as Japanese or Italian, and each is a beautiful garden in its own right.

Activities available in this big outdoors include skiing, white-water rafting, caving, mountain biking, surfing, sailing, diving and snorkelling, bungy jumping and many other exciting pursuits. There are deep-sea fishing trips for halibut, salmon and chinook, whale-watching excursions or kayaking in the inlets of the Pacific Rim National Park.

Trekking and hiking through the wilderness is also popular here, and can be done on horse or on foot along the trails in the fir-lined woods. Wildlife viewing is becoming more and more popular, with black bears high on the wish-list, and ecotours by boat can offer sightings of bald eagles, sea lions and sea otters.

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Laser Hair Removal

laser-hair-removalThere are now many different types of equipment to perform hair removal the best being genuine Quantum IPL machines.

Permanent hair reduction is performed by using a specific wavelength (colour) of light to destroy the hair follicle and to restrict the hair regrowth.

IPL uses multiple wavelengths of light to target the hair follicle. This means both the hair and skin are treated at the same time.

If the hair removal laser has only one specific wavelength of light this is why there are so many different types of lasers in the world today because each specific laser is built to do a certain type of procedure.

The laser most suitable for hair removal is either the 755 Alexandrite laser or 810 diode laser. These two types of lasers are pretty much equal. The Alexandrite is great for light skin and dark hair, whereas the 810 diode laser is better suited to a slightly darker skin tone.

IPL was generally regarded as one of the better forms of hair removal until knock-off machines became available at ridiculously low prices. These machines are typical of the saying you pay for what you get and the results relate to this.

Though you will get some hair reduction with these knock-off IPL’S , most of the time the hair follicle is only made dormant, rather than destroyed, and the hair tends to regrow after about six months. That is why clinics who use this type of equipment will say that you will need maintenance treatments.

The latest technologies in laser hair removal are the IBL Alexandrite and IBL Diode laser. The reason these lasers are superior to the older types of laser is that the new lasers can change the pulse duration as well as the pulse power. This means a vastly superior hair reduction treatment on more hair types and more skin types.

The Alexandrite is a unique laser that can be customised to treat hair with different degrees of thickness and density. This is achieved through a large range of spot sizes. Another advantage of the Alexandrite lasers is that they are fast. With professional use, they can remove male chest hair in about less than 40 minutes.

Due to the specialised nature of laser equipment, professional laser hair removal clinics are required to be licensed with state health authorities. The strict regulations that clinics must adhere to and number of licenses that must be obtained means that there are very few genuine specialised clinics in the community.

Image by Laser has been in hair removal business since 1999 during this time we have treated thousands of happy clients. No-Cost, no-obligation consultations are available at Image by Laser Brisbane and Image by Laser Sunshine Coast. Our friendly, informed, and qualified laser technicians will customise a laser hair removal program to meet your individual needs.

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Free: The Magic Word in Copy Writing

free-signThere’s no doubt people like getting things at no cost. If you include the word free in your headline somewhere, the ad is more likely to attract action. In fact, the most successful campaigns I’ve read always had free sticking out boldly somewhere in the ad. There are some important things to remember however.

First, if you deceive people into reading your ad using a massive FREE at the top, then don’t deliver on the promise, your ad will definitely fail and your reputation will take a bath. You may also get a call from the government investigators. For example, I once read an ad headed with the word FREE. The word took up a third of the ad. Underneath it said: soft drink with every main meal over $20. So what I thought.

Needless to say, that was something of a disappointment. It makes you feel cheated and misled, which in turn will make you even less likely to visit the restaurant, call the business or whatever it is the offer is trying to encourage you to do as a result of reading it.

If you use the word free in such a bold way, make sure that the offer is truly something remarkable, or else the whole thing will backfire and people will be turned off dealing with you (when they were neutral about buying from you before). Not all publicity is good publicity as Tiger Woods has recently found out.

Secondly, if you are offering something completely FREE (that is, with no obligation to purchase anything else) be prepared for a surprise.

I remember running a promotion with a florist. We handed out fliers offering a free flower. No one took us up on the offer. It was completely bewildering. It was only later that I worked it out. Depending on the product or service, people are often too embarrassed to claim something free. It seems people who like buying flowers, like BUYING flowers. Free is not an attraction to them.

Maybe the promotion should have said: A free box of Swiss chocolates with every bunch of roses? All very well in 20-20 hindsight.

It’s strange but you have a better chance with a `free x when you buy a y’ appeal than you do with a `free x no strings attached’ approach. People just don’t expect to get something for absolutely nothing. They are cynical and mistrusting.

Free is probably the most abused term in marketing, so you need to remember to only get it out of the toolbox when you’ve got something pretty amazing to give away and, only when it is tied in with something else. The offer has to be compelling but believable, if you get my drift.

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Stop Blushing, Compulsive Lying, and Addictions with Hypnotherapy and Mindfulness Therapy

Do you want to stop blushing, compulsive lying or do you need an addiction treatment? These problems may differ but they have two things in common - they can all cause stress to those who suffer from them; and all can be treated using hypnotherapy and mindfulness therapy.

Can you just picture the sense of freedom and control you will feel if you are able to finally gain control over blushing, compulsive lying or your addiction? If you’d like to regain control read on to find out how hypnotherapy and mindfulness therapy can put you in control of your life!

How to Stop Blushing
People often associate social anxiety and social phobia with blushing but this isn’t always the case. Just because you blush doesn’t mean you have social anxiety but blushing can lead to social anxiety. The interesting thing is that the fear of blushing, rather than blushing, becomes the greatest problem. Whether you have a problem with excessive blushing or not, you’ve probably noticed that when you’re in a situation that makes you fear that you will blush, blushing comes rushing!

The person who suffers from excessive blushing can feel they have no control over the actions of their body and this creates fear which makes matters worse - but mindfulness therapy combined with hypnotherapy can help you to control the fear and as a result, control the blushing.

Keeping a cool head so to speak becomes easier when you learn just how to let go of the fear of blushing. Hypnotherapy can help you to manage your mind body connection, including your relationship with temperature and facial flushes. If you have tried hypnotherapy for blushing and not achieved a result, it may be because it wasn’t combined with mindfulness therapy.

Mindfulness therapy is a technique that involves intentional, non judgemental experiencing of your sensations, thoughts and feelings. It allows you to gain an awareness and understanding of the mind-body connection. In essence, you’ll get to know your blushing problem intimately and as a result, be able to reduce fear and anxiety.

Stop Compulsive Lying
Compulsive lying or pathological lying is a learned coping habit which can destroy close relationships. Most compulsive liars have learned to lie as easily as they shake hands and rarely feel there is a problem telling lies. It’s easy to understand the devastating effect this problem can have on the personal, work and business relationships of the person telling the lies but for the compulsive liar, it’s difficult to control the problem.

What causes compulsive lying? It’s usually shame - an underlying feeling that they are unworthy, deficient or inadequate as they are. They begin to make things up and eventually compulsive lying becomes an almost unconscious, attempt to cover shame feelings by appearing special.

Effective treatment for compulsive lying involves mindfulness therapy, counselling and hypnotherapy. The techniques are combined to work with both conscious and unconscious habits of mind. Mindfulness and attachment therapy combined provides the person suffering from compulsive lying with a secure relationship with a therapist. Within that secure relationship they are able to be authentic and honest without fear of judgement. It allows them the opportunity to get to know themselves on a deeper level and deal with feelings of shame and inadequacy which in turn can remove their need for compulsive lying.

Treatment for Addiction
Addiction treatment usually involves counselling, rehabilitation, medication or a twelve step recovery program but most addictions suggest a deeper problem that needs to be addressed if a long lasting result is to be achieved.

Addictions are often an attempt to avoid feelings of anxiety, guilt, shame, anger and depression. The addiction might vary but whether it’s compulsive shopping, binge drinking, or an addiction to drugs, chocolate, coffee or gambling, the common element is an unconscious attempt to avoid unpleasant and possibly unconscious feelings.

Hypnotherapy combined with mindfulness therapy can be effective in addiction treatment. The addict is able to identify and deal with the feelings they’ve been avoiding, bringing them to a conscious level, thereby reducing the need to avoid them and gaining control over their addiction.

Blushing, compulsive lying and addictions have yet another thing in common - they are all essentially habits that rely on the sufferer being unaware of, or unable to deal with feelings that are for the most part, unconscious.

If you need addiction treatment or you want to stop blushing or compulsive lying, a combination of hypnotherapy and mindfulness therapy may be effective for you. It can put you in touch with unconscious feelings and break the hold that addiction, blushing or lying has on you.

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Cyprus: Birthplace of Aphrodite

Cyprus, probably named for its copper, smelted since Neolithic times, is the legendary birthplace of Aphrodite. Two impressive mountain ranges surround a huge fertile plain and lovely beaches circle the coastline. Its climate has long attracted visitors, it is now renowned as a place for retirement - or partying.

Lying close to the Middle East and always strategically important, it was taken by many great powers including Greece. Rome and Egypt. The long reign of the French Lusignan dynasty brought prosperity and Roman Catholicism. In 1570 the Turks took the island.

It became a UK Crown Colony after World War II Independence came in 1960, but intercommunal strife increased and in 1974 an unsuccessful Greek coup prompted a Turkish invasion. The island was divided. It is now possible to cross the border, but violence and negotiation alternate and rules can change overnight.

However, north or south, the islanders are warmly welcoming and Cyprus has many attractions. The southeast with its raucous resorts also has archaeological sites and sunsets from Aphrodite’s ‘birthplace’ at the Rock of Remios. Pafos, though surrounded by development, remains a charming town. To the northwest is the remote Akanas Peninsula, with further isolated regions along the coastal hinterland, the magnificent Troodos region has forested mountains, lost villages, painted churches, unique wildlife and winegrowing.

In the North, small resorts cluster around the beautiful harbour town of Kyrenia. Famagusta is full of ruined Gothic churches inside its golden stone walls; outside lies a haunted, wired-off modern town, The rocky coast and bristling Kyrenia range hold unspoilt beaches and villages, classical sites, monasteries and Crusader castles.

Lefkosia (Nicosia) is the world’s only divided capital, Inside the massive Venetian fortifications, both sides - the cosmopolitan south and the north with its dusty lanes - are fascinating. Both have streets which end in a wall fluttering with defiant flags.

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